Fintegic Solutions Credit Repair
About Fintegic Solutions:
Fintegic Solutions is a company offering credit repair, business funding, credit education and tax services for students. Their unique value proposition was a completely done-for-you system with live updates and full transparency throughout the process.
The primary goal of this campaign and strategy was to generate high-quality leads that were pre-qualified to purchase credit repair and business funding services for $497+.
The average Cost-Per-Lead in this industry is generally $10+, and our goal was to get those for under $5, to which we were successful in doing.
Lucent's Game Plan:
We started by studying interests and targeting options for business funding and credit. Initially, we chose to target these chosen audiences broadly and reach anyone who was 18+ in the U.S.
We wrote the video scripts and ad copy for Ahmad Grandberry, Fintegic’s Founder, to record. These were quick and personable 15-20 second videos that called out the problem statement, introduced the offer and ended with a call-to-action.
From there, qualified viewers would click-through to a custom landing page which we developed for this client in-house. This landing page included a longer video sales letter, which was also written by our team. Users opted in through a lead form and were then taken to schedule a phone consultation.
Given that Facebook defines credit as a “special category”, we took extra care to ensure the copy was compliant with Facebook’s ad policies.
In the end, we generated 331 unique leads for an average of $2.56 per lead in an industry that is generally $10+ per lead. This lead volume was accomplished in just 2 weeks using only $85 per day in ad spend for the duration of the campaign.
We consistently generated 20+ qualified credit repair leads per day, which resulted in the founder, Ahmad, hiring new people. In the end, they closed more than 60 of these credit repair and business funding leads, generating $30,000+ in the span of just two weeks.
Ahmad later exited this company, selling it for an undisclosed amount.
Industry Average Cost-Per-Lead ($10) vs Our Cost-Per-Lead ($2.56)