Novus Medical Center
About Novus Medical Center:
Novus is the Latin term for New Life, or to Renew and Regenerate. The Novus Center is one of North America’s largest and most prominent men’s health clinics and is based in Studio City, California.
The Novus Center’s goal was to generate qualified leads for their men’s health programs, including soundwave therapy for the treatment of erectile dysfunction and peyronie’s disease.
This client was spending $150-200+ per lead on Google Ads due to the location being highly competitive for the keywords they were targeting. Their goal was to generate qualified treatment leads for under $50.
We started by studying interests and targeting options in the area and selecting those most relevant to their ideal customer.
From there, we wrote structured video scripts for Dr. Stephanie Wolff, wherein she talked about the problem and tied their treatment option in as the solution.
Since Facebook does not traditionally allow “adult services” to be advertised and there was a high risk of miscategorization for this account, we kept it simple and used direct copy and call-to-actions in order to entice qualified viewers to click-through on the ads.
We started with a prospecting and retargeting campaign that was ran to a custom sales funnel. This sales funnel included a video detailing the procedure with video testimonials from people just like their ideal customer.
In conjunction with the video and copy on this landing page, potential leads were better about their procedures and were thus more likely to convert.
On this page, prospective clients gave their name, phone number and email address for the clinic to reach out to for a free phone consultation.
Cost Per Lead, Per Platform
Cost Per Lead; Google (before) vs Facebook (after)
After pushing these campaigns live, the first lead was generated in a matter of 2 hours. We were very quickly able to far exceed their CPL goal with a Cost-Per-Lead of $11.92. Some ads were even generating campaigns for as low as $7.43.
These leads were then closed for services that range from $3000-$10,000.
In the entire lifetime of the account thus far, we have generated almost 900 leads for The Novus Center with an average cost per lead of $14.